January 2016

Soda wars: What advocates can learn from Berkeley vs. Big Soda's social media campaign

A new case study from BMSG and our partners at JSI examines the campaign that helped drive the passage of Berkeley's soda tax and offers suggestions for how advocates can best utilize social media to support other sugary drink tax efforts. Read more >


Media advocacy in the age of Trump

As he races for the Republican nomination, how is Donald Trump shaping public discourse and what does this mean for advocates' messaging efforts? Read more >


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