Blogs

Lessons in communication strategy from Big Soda

To block advocates' efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back. Read more >


Talking about soda warning labels: A Q&A with Xavier Morales and Genoveva Islas

Two seasoned public health advocates reflect on diabetes, soda consumption, and the strategic use of mass media to curb them both. Read more >


Win or lose, San Francisco and Berkeley soda tax measures are public health triumphs

Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different. Read more >


How Salud America!'s new sugary drinks campaign advances public health

A new campaign attempts to make summer camps healthier places for kids. Here's how we all gain. Read more >


Food industry messaging pulled from Big Tobacco playbook

A new study from BMSG explores the tobacco industry's use of personal choice messaging to shift blame for its products' health harms onto consumers. Now Big Food is taking a page from tobacco's well-worn playbook. How similar are the two industries and what does this mean for advocates? Read more >


Why the stigma of suicide should not sway the debate about nets under the Golden Gate Bridge

By not reporting more comprehensively on suicides, the news media are reinforcing the contempt many people have for those who take their own life and making it harder to demonstrate the need for prevention. Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


How far will Big Soda go to keep people from drinking water?

Research has shown that sugary drinks are linked to diabetes and other chronic diseases. Yet instead of doing the responsible thing and reining in their marketing, soda companies have been ratcheting up efforts not only to sell their products but also to discourage people from drinking water. Read more >


How advocates can make their issue more newsworthy: Tips from a veteran reporter

Getting media coverage of a public health issue or policy goal can seem daunting. Here's how advocates can turn one common challenge for journalists into an opportunity to make headlines. Read more >


Top 10 public health media bites of 2013

The way the media portray an issue influences how we think about and act on it. Throughout the year, advocates have used memorable media bites to help shape the news, challenge people to think about problems from a public health perspective, and come up with creative solutions. Here are 10 of our favorites.


obesity (10) online marketing (1) george lakoff (1) Bloomberg (3) Aurora (1) framing (14) Pine Ridge Indian Reservation (2) summer camps (1) gun control (2) sugary drinks (10) seat belt laws (1) institutional accountability (1) Amanda Fallin (1) public health data (1) San Francisco (3) world water day (1) choice (1) reproductive justice (1) Chile (1) prevention (1) campaign finance (1) Telluride (1) Merck (1) cancer prevention (1) built environment (2) adverse childhood experiences (3) liana winett (1) news analysis (3) media bites (1) food environment (1) abortion (1) Joe Paterno (1) regulation (2) junk food marketing to kids (2) filibuster (1) Penn State (3) white house (1) Pine Ridge reservation (1) apha (3) naacp (1) Campaign for Safe Cosmetics (1) weight of the nation (1) food marketing (5) Wendy Davis (1) sugar-sweetened beverages (2) indoor smoking ban (1) Newtown (1) stigma (1) child sexual abuse (5) Proposition 47 (1) Johnson & Johnson (1) alcohol (5) childhood obestiy conference (1) california (1) Donald Trump (2) default frame (1) Dora the Explorer (1) Jerry Sandusky (3) target marketing (9) sexual assault (1) water (1) food swamps (1) language (6) racism (1) ACEs (2) McDonald's (1) food industry (4) industry appeals to choice (1) cancer research (1) social justice (2) autism (1) ssb (1) corporate social responsibility (1) Berkeley (2) privilege (1) communication (2) physical activity (1) digital marketing (3) Whiteclay (4) news (2) childhood obesity (1) Sandy Hook (2) front groups (1) sexual violence (2) communication strategy (1) violence (2) health care (1) public health (71) snap (1) El Monte (3) cigarette advertising (1) cannes lions festival (1) election 2016 (1) cervical cancer (1) gatorade bolt game (1) Texas (1) prison system (1) Oakland Unified School District (1) violence prevention (8) structural racism (1) authentic voices (1) community safety (1) Richmond (5) Big Tobacco (3) advocacy (3) political correctness (1) gender (1) sports drinks (1) marketing (1) breastfeeding (3) Oglala Sioux (3) nanny state (2) Citizens United (1) community organizing (1) chronic disease (2) Black Lives Matter (1) media advocacy (23) women's health (2) gun violence (1) Catholic church (1) government intrusion (1) product safety (1) soda tax (11) news strategy (1) food justice (1) SB 402 (1) tobacco industry (2) community health (1) soda taxes (2) Marion Nestle (1) suicide nets (1) HPV vaccine (1) Connecticut shooting (1) Michelle Obama (1) sexual health (1) measure N (2) collaboration (1) vaccines (1) genital warts (1) children's health (3) water security (1) diabetes prevention (1) Sam Kass (1) soda warning labels (1) health equity (10) cap the tap (1) news monitoring (1) Let's Move (1) paula deen (1) childhood adversity (1) Coca-Cola (3) nonprofit communications (1) journalism (1) soda (12) food and beverage marketing (3) Tea Party (1) environmental health (1) Food Marketing Workgroup (1) messaging (3) race (1) tobacco control (2) social change (1) personal responsibility rhetoric (1) Measure O (1) Big Food (2) mental health (2) American Beverage Association (1) community (1) democracy (1) PepsiCo (1) Twitter (1) Colorado (1) youth (1) Rachel Grana (1) values (1) Gardasil (1) social math (1) sexism (2) suicide barrier (2) food deserts (1) sandusky (2) Bill Cosby (1) strategic communication (1) food (1) Nickelodeon (1) emergency contraception (1) social media (2) beauty products (1) diabetes (1) paper tigers (1) beverage industry (2) childhood lead poisoning (1) Twitter for advocacy (1) public health policy (2) community violence (1) SB-5 (1) inequities (1) sanitation (1) Golden Gate Bridge (2) FCC (1) SSBs (1) Community Coalition Against Beverage Taxes (1) food access (1) childhood trauma (3) junk food (2) suicide prevention (2) cosmetics (1) Big Soda (2) tobacco tax (1) Happy Meals (1) SB 1000 (1) personal responsibility (3) tobacco (5) prison phone calls (1) junk food marketing (4) news coverage (1) auto safety (1) media (7) obesity prevention (1) Proposition 29 (1) education (1) new year's resolutions (1) healthy eating (1) elephant triggers (1) media analysis (6) equity (3) soda industry (4) safety (1)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: