The "pull yourself up by your bootstraps" myth is pervasive in our culture and in the media. Here's how advocates can reframe the conversation to better support health. Read more >
A new study from BMSG explores the tobacco industry's use of personal choice messaging to shift blame for its products' health harms onto consumers. Now Big Food is taking a page from tobacco's well-worn playbook. How similar are the two industries and what does this mean for advocates? Read more >
Food industry strategies for deflecting criticism are strikingly similar to those once used by Big Tobacco. At this year's APHA, BMSG will share research findings on parallels between the industries and discuss implications for advocates. Read more >
